Media Institutions Research

Next i thought i should consider how my movie trailer would be distributed amongst the public.

http://en.wikipedia.org/wiki/Film_distributor

and here are links to the websites of a few which i think would be suitable:

http://www.youtube.com/ - one of the most popular websites in the world would gain an immediate audience

http://www.itv.com/ - a channell which is dependent upon advertising to keep it going

http://www.amcentertainment.com/ - the largest cinema chain companies, a great place to advertise/show my teaser trailer.

Genre Research

I've had a thought about what genre of film my teaser trailer is going to be for.

I played around with the ideas of:

- comedy

- rom-com

- sci-fi

- horror

Due to resources like props, locations and actors etc i thought that horror would be a safe

option, as the conventions are pretty straight forward.

I then decided to research some horror/thriller trailers to get a feel of their conventions as well.

http://www.youtube.com/watch?v=sOTlpQStC18 - Paranormal Activity.

http://www.youtube.com/watch?v=EK8eFme6qzY - Saw VI.

http://www.youtube.com/watch?v=Kp276DOPQw0 - Friday 13th.

http://www.youtube.com/watch?v=mpUH19mRNi8 - My Bloody Valentine.

Just as i found out in my last research the film production company is always shown first.

- the narrating voice is that of an elder person, often with a creepy tone.

- Paranormal Activity and My bloody Valentine showed actually footage of an audience watching the film,

depicting how scared they were.

- fast editing of scariest scenes (only lasting a second or less) add to the suspense

- a lot of dark locations were used

- screaming and generally loud sounds were played throughout each trailer

Research

i thought i'd research some existing successful teaser trailers on youtube.

i will take note of the conventions used and hopefully apply them to my own project.

http://www.youtube.com/watch?v=UWw0ov-cAUg - Batman: the dark night.

http://www.youtube.com/watch?v=g6xOH-7Y_0g- Harry Potter and the half blood prince

http://www.youtube.com/watch?v=Khizyk3Y5lo - The Imaginarium of Doctor Parnassus

http://www.youtube.com/watch?v=clK4NFJlfOI- Twilight Saga: New moon.

Common conventions in each trailer:

- the production company logo is seen before anything else

- fast pace music and rapid editing

- some use a narrating voice, often asking rhetorical questions

- there's one moment in each where the suspense climaxes (normally towards the end) and the music gets louder and editing gets quicker.

- giving away enough of the story without ruining it

- they all use cliff hanging techniques, to make the viewer want to go see the movie.

questionnaire results

brainstorm of ideas

Brief

To produce a promotion package for a new film.

Also to include a teaser trailer, a magazine front cover featuring the film and a poster for the film.