Research

i thought i'd research some existing successful teaser trailers on youtube.

i will take note of the conventions used and hopefully apply them to my own project.

http://www.youtube.com/watch?v=UWw0ov-cAUg - Batman: the dark night.

http://www.youtube.com/watch?v=g6xOH-7Y_0g- Harry Potter and the half blood prince

http://www.youtube.com/watch?v=Khizyk3Y5lo - The Imaginarium of Doctor Parnassus

http://www.youtube.com/watch?v=clK4NFJlfOI- Twilight Saga: New moon.

Common conventions in each trailer:

- the production company logo is seen before anything else

- fast pace music and rapid editing

- some use a narrating voice, often asking rhetorical questions

- there's one moment in each where the suspense climaxes (normally towards the end) and the music gets louder and editing gets quicker.

- giving away enough of the story without ruining it

- they all use cliff hanging techniques, to make the viewer want to go see the movie.