i thought i'd research some existing successful teaser trailers on youtube.
i will take note of the conventions used and hopefully apply them to my own project.
http://www.youtube.com/watch?v=UWw0ov-cAUg - Batman: the dark night.
http://www.youtube.com/watch?v=g6xOH-7Y_0g- Harry Potter and the half blood prince
http://www.youtube.com/watch?v=Khizyk3Y5lo - The Imaginarium of Doctor Parnassus
http://www.youtube.com/watch?v=clK4NFJlfOI- Twilight Saga: New moon.
Common conventions in each trailer:
- the production company logo is seen before anything else
- fast pace music and rapid editing
- some use a narrating voice, often asking rhetorical questions
- there's one moment in each where the suspense climaxes (normally towards the end) and the music gets louder and editing gets quicker.
- giving away enough of the story without ruining it
- they all use cliff hanging techniques, to make the viewer want to go see the movie.
