- HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?
From the beginning i wanted my whole media package to be sold as a brand, much like the Twilight saga. I wanted there to be key features that the public could recognise immediately.
http://journeyofathousandwords.files.wordpress.com/2009/05/twilight-saga.jpg
Therefore i decided upon common themes between the trailer, poster and magazine front cover, for example, the main picture of the vampire: white face, black hair, red lips etc. In hope to create a striking media piece.
The trailer itself was also very dark and i used natural lighting to create more suspense.
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